Episode 535 Scott Adams: Persuasion Lesson on Nuclear Energy, Plus Reframing Headlines

Date: 2019-05-21 | Duration: 53:59

Topics

Joe Biden campaign…the less he’s seen/heard, the better he polls #MeToo unintended consequences emerge Tucker’s BAD FRAMING: Does “white privilege” exist? GOOD FRAMING: Does everybody have a path to success? People have different paths, but there’s a path for all President Trump criticizes FOX for Mayor Pete’s Town Hall Clever move that benefits both President and FOX CBD shown to be effective at reducing heroin cravings Matt Gaetz says PapaD tapes will show exculpatory evidence Tapes were legally required to be part of FISA application Loretta Lynch testified she never told Comey to call it a matter Comey testified she instructed him to call it a matter Persuasion from Iran They’re distinguishing between POTUS and his advisors “Try respect…it works” Iranian comment about US Clear signal of desire for talk, not war Study says racism under President Trump has DECREASED NOT much change in racism during Obama administration Racism has now PLUNGED under President Trump Has bigotry against white and Asian people INCREASED?
Morning Joe says that everyone knew, Trump wasn’t racist… …BEFORE he began running for President Joe says he began PRETENDING he’s racist for votes Nuclear persuasion for SAFE nuclear energy Pinned spreadsheet on Twitter @ScottAdamsSays Persuasion advice…using SAFE nuclear energy as a topic example Talk to Mark Schneider live on WhenHub Interface app Mark is a nuclear expert, also on Twitter as @subschneider

Please donate to support my YouTube channel:
https://interface.my/ScottAdamsSays
I also fund my Periscopes and podcasts via audience micro-donations on Patreon. I prefer this method over accepting advertisements or working for a "boss" somewhere because it keeps my voice independent. No one owns me, and that is rare. I'm trying in my own way to make the world a better place, and your contributions help me stay inspired to do that.
See all of my Periscope videos here…
https://www.pscp.tv/ScottAdamsSays/1nAKERDOwylGL
Find my WhenHub Interface app here…
https://interface.whenhub.com

> [!note] Rough Transcript
> 
> This is an auto-generated transcript and may contain errors.

## Transcript

[0:03]

hmm boom-boom-boom-boom papa papa hello everybody it's time for an action-packed coffee with Scott Adams sometimes they don't has that much action but this one full of action and you know what the first action is I think you do I think you do drew mark Sharona grab your cups your mugs Bruce Beth get ready it's time if you've got a cup or a mug or a glass possibly a Steiner a chalice or a tankard maybe you've got a thermos or a flask fill it with your favorite liquid and join me now for the unparalleled pleasure of the simultaneous sip mmm delicious I've got a whole bunch of things to talk about today it's a it's a fun news day let's get to it let's start with the

[1:06]

let's get to it let's start with the most important issue of the day and I think you would agree this is the most important issue I got my copy of Trump space force now this is from Chuck Dixon Timothy Lim and Brad Smith Trump space force now I may be biased because there's a character in there that looks a lot like me OOP wait does that look like me mmm yeah it looks like me strangely enough in the age of Trump space force people still wear glasses it seems like we could have solved that by then but but it makes it makes it more fun this way all right let's talk about Joe Biden strategy is it working you know you know Joe Biden strategy right his strategy is to be boring and not get on television well so far

[2:06]

not get on television well so far Biden's strategy of not being seen by people is working really well because he's leading in the polls at least from the Democrats and he's also leading in in matchup conceptual matchups against Trump so if I were Biden I would go with that I would just crawl into a big ol hole and pull the rock over the top of the hole and just hide there until Election Day cuz the less he talks the better he does but man when he starts talking that's gonna be fun [Laughter] anyway I just wanted to note that Joe Biden's continued lack of lack of being in public is working really well for him I've got a question for you so we keep watching in the press that old nadz Jerry Nadler it keeps trying to get Trump's taxes have you ever considered

[3:10]

Trump's taxes have you ever considered what would happen if there's nothing interesting in his taxes I don't know if anybody's actually considered that because you think to yourself well he wouldn't be trying so hard to hide his taxes unless there was something in there but wasn't the president trying pretty hard to you know discourage the the investigation by Muller and then the Muller investigation comes out and doesn't find any collusion so the fact that the president is discouraging investigation of anything we now know that he will discourage investigations that are a waste of time but could kick up some negative stuff about him his taxes are a perfect example now having watched the Muller report come out and watch that almost nobody read it most of the government never even read it and still they decided that they had an opinion on it and they weren't even the same opinions the people read it and

[4:12]

the same opinions the people read it and said well I guess he's exonerated other people read it and said wait a minute this is clear grounds for impeachment do you think that if we ever see Trump's tax returns that it would be any different from the would it be any different from the molar report it would not no matter what those taxes say the Democrats will say look look there's proof of God knows what and no matter what those taxes say Republicans will say there's nothing there if there if there had been anything there the IRS would have caught it or that's business as normal or it's telling us nothing but I think the most interesting thing we might find is that it eliminates all of the it's very likely that Trump's tax returns will show that he made maybe less money than he would like us to think which would

[5:13]

he would like us to think which would completely destroy the the allegations that he was somehow profiting from Russian or whatever and and the tax returns that come after that might even be more interesting because I suspect I'm not sure but I suspect that Trump revenues are down during the presidency I would expect therefore every person who has a reason to do extra business with the Trump Organization there's probably at least two people were saying I don't feel good about this so I wouldn't be surprised about that at all all right there was a new study that says 60 percent of all male managers are quote uncomfortable working around women a 32% increase over last year I don't know if the the Brett Kavanaugh stuff made a difference or what what it was

[6:14]

made a difference or what what it was this past year but imagine that 60% of male managers don't want to be caught alone with a woman even for just business not a business lunch not a private meeting you know they're just uncomfortable with it so this is a case of it may be that the I don't know if you could say that the cure for the that me too the Cure might not be worse than the crime because the crime is so bad but it's not good and it was predictable I predicted that when the me2 thing first started I said you're gonna see a great decrease in male mentoring and opportunities for women it looks like something like that is starting to form all right on next topic on Tucker was last night in the night before he was talking about the question of whether there is such a thing as white privilege so Tucker was

[7:14]

white privilege so Tucker was questioning whether that's real or just our impression and I think that's the wrong framing the wrong framing is to say is there white privilege or is there not white privilege I think that gets you to a divisive place because you just argue about well this evidence that evidence no but nobody's going to agree on there here's a more productive framing does everybody have a path to success could be different paths the path that white person might take it might be different than what an Asian American might take which might be different from what an African American would take to success so do they all have some kind of path that is clear is there a way to walk down that path and I would say that each group has their own unique advantages and disadvantages but it's far more productive to say does

[8:16]

it's far more productive to say does everybody have a path because if they do that's pretty good and maybe we could widen the past maybe we could added additional paths but if everybody has a path that's a pretty good world and let me give a specific example as a white person my path is quite clear I can interact with other white people who will like me because of white I suppose I have it's normal for people have more contacts within the group that they associated with so I probably know lots of people could help me he could give me a job could do business with me so I've got plenty of path as a white guy if I were a black guy I would also have passed but they would be different because I wouldn't have as many contacts with me the rich white guy world probably but I could make them me nothing would stop me from making them it might be a little harder I can do that however I would

[9:17]

harder I can do that however I would have another path which is to go to big companies who need to rebalance their or find balance in their diversification and there are a lot of them so there are lots of places you could go where being black would be an advantage because there are big companies who are saying please please please come work for us we want qualified black employees because we need to work on a diversification and it really really does matter to these big companies so that's an advantage I don't have and indeed I've told the story I lost two jobs for being white this was many years ago but I was told directly from my bosses and again direct language this is not my interpretation they told me indirect language that they couldn't promote me anymore because I was white and male and these corporations one was a bank one was a phone company needed to work on the diversification and the managers were being graded on whether they were doing

[10:18]

being graded on whether they were doing that well or not and promoting me would work against my managers interests and they told me that directly in clear language can't promote you because you're white and male now did I go cry I did not I mean I didn't like it obviously obviously I didn't like it it ruined two careers what I also lived in the country where I have plenty of paths so I just got off that path that didn't work for me so well was a great path through women was a great path for minorities of every type they were being courted actively so I got off of that path because that was my wrong path and then I got on a path which was to do something artistic and use my connections my talent and everything so I had plenty of opportunity I just had to change paths so I think that's just more a better way to look at opportunity is does everybody have a path it might be a different one

[11:18]

have a path it might be a different one all right I saw that Trump criticized Fox News for having a town hall with beat Budaj edge and I really enjoyed that because one of the criticisms against Trump is that he has too much control over Fox News and that they're they're operating like a a PR organ for Trump now I don't think Trump was bothered even a little bit just a guess I'm just speculating and not a mind-reader so I could easily be wrong but but well my guess is that Trump did not care too much about whether Peabody judge had a town hall on Fox but by criticizing Fox News for giving attention to the other side it's really good for his brand because it it acts against the criticism that Fox News does whatever he wants and it acts against the criticism that they're

[12:19]

acts against the criticism that they're joined at the hip so it was actually a very clever thing for Trump to do to criticize his friends at Fox News for doing this because it's of no consequence there's nobody at Fox News who took it seriously I'm sure again I'm not mind reading but I can't imagine anybody took it too seriously so it works against the rumor that he has Fox News under his control at the same time it wasn't really a criticism anybody's going to take seriously so I thought that was a good play in terms of persuasion all right we've got we've got more boring lawyer news so the criticisms against Trump often boil down to boring lawyer news for example Nadler is maybe get a whole lawyer and began and in contempt lawyer news or there's something about Jay Sekulow telling Magan something now telling Coen

[13:22]

telling Magan something now telling Coen something it's a it's a lawyer who talked to a lawyer and they disagree about what was said lawyers talking to lawyers don't care all right there's a there's a new studies showing that CBD the a component of marijuana but without the the getting I part where they take the getting high part and in the marijuana and just leave the medicinal CBD part apparently is really really effective like really effective in reducing heroin cravings so they they tested a legal CBD product one one that's you know in a in a packaged and sold by a real company and they found there was a tremendous difference yeah they take the TAC out tremendous difference in heroin cravings that's a big deal that's a really big deal somebody's saying that it's a hoax because of the placebo effect but they

[14:24]

because of the placebo effect but they had a control group so the control group found no differences the CBD group saw differences and I don't even know if it matters if it was a placebo does it does it matter if it was a placebo because it would work just as well as a placebo but I suspect it was real all right representative Matt gates says the secret unreleased transcripts from Papadopoulos are going to be real interesting and show there was a illegal conspiracy you know well not an illegal conspiracy but the Papadopoulos information will tell us something exciting about how the deep state was really doing something bad creating the investigation about Russian collusion I'm not sure I totally believe that but we'll see and here's why I say I don't

[15:27]

we'll see and here's why I say I don't totally believe it it's not that I think Matt Gaetz is not credible because I think so far I don't believe he said anything in public that I'm aware of that was questionable so I think he's credible so far but when you talk about what George papadopolis did or did not say and some conversation I think it's gonna be ambiguous and gates even mentioned that people are gonna say well maybe Papadopoulos knew he was under investigation so when he claimed that he was not involved in any collusion maybe he already knew he was being watched which is possible but as gates points out somebody having a private conversation insisting that they are innocent he is evidence this should have been presented to the the FISA Court which was not and apparently the FISA Court application requires that you show evidence on both sides that you'd not be a partisan that you show any

[16:29]

not be a partisan that you show any exculpatory information but how its culpa Tory this this the secret recordings and transcripts of Papadopoulos are I would say they may not be as exculpatory as you want them to be but probably a little bit exculpatory and there will be a real reason why or there will be a real question about why they were not included I think that'll be interesting so we're back to another news story changing topics slightly about the about the meanings of words and who said what words so apparently Loretta Lynch has gone on record saying that she never told Comey to call the Hillary Clinton email investigation a quote a matter so now it's be reported the Loretta Lynch or a Comey lied because Comey says Larry Loretta Lynch said call it have mattered not an investigation Loretta Lynch says I never said anything like that so

[17:31]

I never said anything like that so here's what Loretta Lynch says she said that she says is different from telling Comey to call it a matter listen to this
when the director of talking about Comey so this is Loretta Lynn saying this and she's talked about the director being Comey when the director of Cobie asked me how to best handle that I said quote what I have been saying is that we have received a referral and we are working on the matter working on the issue or we have all the resources we need to handle the matter handle the issue so that was the suggestion that I made to him Loretta would Lynch and never told Comey to say matter now when you read what Loretta Lynch says and then you read what or hear what Comey said she said are they that far apart because it's

[18:34]

are they that far apart because it's being reported as you know one of them lied or the other one lied because they have opposite stories what are these opposite stories because they don't look like opposite stories to me the headline says opposite stories but when you read the details it looks a lot like what Comey said but not exactly so if your boss says to you well I'll tell you the way I handle it is X what does that tell you to do it tells you to handle it the way your boss handles it right so if your boss is saying well I the boss use the word matter I call it an issue it's an issue it's a matter that's how I handle it is that different from telling your underling to use the same language now Comey says it was more direct use this word that sounds that sounds

[19:35]

this word that sounds that sounds exactly let me block this person that sounds that sounds to me like two people have slightly different memories maybe one is shading a little bit but I'm not sure that what we have here is a smoking gun with some kind of eye know that that's much new news let's talk about Iran so you know President Trump tweeted he warned Iran to stop threatening the u.s. or it would face its quote official end so when President Trump says Iran will reach its official end what does that mean well I interpret it to mean the regime Iran very cleverly decided to interpret it as meaning the end of Iran meaning you know Iranian people and so here was their response and the way that they responded I think

[20:37]

and the way that they responded I think is is interesting all right so Iran is responded quote goaded by the b-team now the b-team were assuming means john bolton and people who were then the hawks within the administration so iran is decided to label the hawks within the administration as the b-team good persuasion good persuasion because they're trying to make a distinction between smart mr. Trump they they didn't say this but they're making a distinction if the B team is telling Trump to get serious they are they're accusing his advisers of having bad advice this is important because they did not say big old Trump is an idiot and they may have said that in other ways and other times but that's important they made a clear distinction between your advisers and the leader watch why

[21:37]

your advisers and the leader watch why that's important as I continue and they said the Trump hopes to achieve what Alexander you know Alexander the great Genghis Khan and other aggressors failed to do so they're they're they're trying to recast Trump's statement that Iran would officially end which obviously meant the administration running Iran not the people Iran has tried to recast that as oh you know others have tried to destroy Iran but they did not succeed to which I say how many leadership's has around going through since Alexander the Great I would say that there's been a lot of changes of leadership probably so I don't know how they can claim that Iran is always been here when they have a newish leadership that overthrew the Shah all right and then they went on and said this is the Iranian response to trump Iranians have stood told for millennia while aggressor is all gone and then

[22:40]

while aggressor is all gone and then they say hashtag economic terrorism and genocide militants won't quote end Iran so that was the Iranian Foreign Minister Javad Zarif and then he said later try respect it works here's here's what's interesting so I've talked about how President Trump has continuously done the same framing with North Korea with China with Russia which is to treat the leaders with respect and to offer to talk to them having no no boundaries about conversation which is probably the smartest thing this president has brought to the presidency is he'll talk to anyone that's by far historians are gonna say okay that was the best thing he ever did he brought that respect the leader negotiated as hard as you need to with you know with the country but show respect for the

[23:41]

the country but show respect for the leader or else you don't get anywhere so what is this what are the ratings sake try to respect it works that is not the kind of language you use if you're looking for a war that is a sort of language you use if you're looking for a negotiated settlement now they might be looking for a negotiated settlement while they continue to do things that fun terrorists so you have to be careful about what that means but it's a pretty clear signal that they would rather show some respect and maybe talk so I'm interpreting this as the Iranian regime keeping the door open to a conversation it sounds like the door way to to that conversation involves the president showing explicit respect for the administration I don't know if this president can show enough respect because he's been pretty clear that he you'd like that administration to go away which is something he's not

[24:41]

away which is something he's not necessarily saying about North Korea Russia or China so if if there's any thought that that regime is going to last that I'm sure Israel would not be too happy about that thought we're gonna find out soon because if the president shows respect for the regime it might be a signal he wants to talk and he's not talking about regime change if he does not show respect when they've they've showed they've shown a great opening basically Iran said what we need to talk is to show respect and that seems like an invitation I don't know if it's genuine but you have to at least you have to consider that at least they're open to a conversation under a certain set of conditions which I imagine we can't meet because it would probably mean taking the economics and sanctions off so I don't see that happening but it's interesting that they're not acting

[25:42]

it's interesting that they're not acting warlike that means something all right there is a study that says Trump has made America less racist I just let that sink in for a moment that's right there is a study in which apparently 2500 people have been studied over time the same 2,500 people so that they can track just that group and how their feelings about race and other stuff I guess changes over time what they discovered is that within this group that their level of let's say prejudice about their their level of anti black and anti-hispanic feelings actually didn't change much at all under Obama it didn't change in a statistical way but under the trumpet station it plunged so when Trump became president and for the time he's been

[26:42]

president and for the time he's been president that group of 2500 people became substantially substantial it was pretty big difference substantially less prejudiced against less anti black and less anti-hispanic now I had he explained that now I don't know how to explain it the first thing you have to ask yourself is is this some kind of reproducible study is this something that would stand up to other polls and the answer is who knows but because it sort of agrees with my impressions of the world I give it more credibility than it deserves so keep in mind that this kind of study is always a little sketchy yeah apparently there was a similar study about brexit there they had the same effect somebody was prompting me in the comments but let's just talk about some of the reasons that that would not be a surprising result because it isn't surprising to me if it's true and if it

[27:44]

surprising to me if it's true and if it would if it held up with other polls etc it would not surprise me at all and here's why we're watching two different movies the Democrats and the Republicans are just not seeing the same movie two Democrats this would be surprising because in their movie the president keeps doing all these secret racist whistles to his base so from their point of view they certainly should see the president's base getting more racist because he keeps telling them to be more racist and it's ok with my secret racist whistle so they should be surprised at this result of this study if it holds out to be true but that's not what I see I'm not in that movie here's the movie I'm in so you see if you're in the same movie the movie I'm in is that there are some some racist like the KKK etc who are somewhat irrelevant like I don't really think about them too much they're a small group they don't I don't

[28:46]

a small group they don't I don't identify with him I don't they're just not part of my consciousness but the thing that the president has brought is this whole Americans are Americans and you know we're a group and we're going to protect each other from other countries and that's the group and he is consistently in my movie done and said things which which are consistent with that so he has consistently tried to protect the border and consistently said that it helps protect jobs at the low end at the low end off it means Hispanic and black workers you know far too often that's the case so and then he did prison reform he's you know he said obviously you know plenty of black advisors and black appointees and you know black friends so I think that the Republicans are watching a movie in which the president is actively aggressively unambiguously leading his

[29:49]

aggressively unambiguously leading his team away from racism and here's the cool part it's probably the least anti-gay Republican administration of all time not probably it is definitely the most Pro gay pro-lgbt administration because Trump's always been that way I heard on I heard on Morning Joe something that that made my head almost explode I don't know when he said it but Morning Joe was making the case that before President Trump ran for office that everyone knew he was Pro LGBTQ and everyone knew he wasn't a racist well this is probably blowing your mind because I thought this is some deep fake thing where they're putting words into mourning Joe's mouth I thought I'm not really hearing that am I so morning joe said everyone who knew trump knew he wasn't anti-gay and wasn't a racist but

[30:52]

wasn't anti-gay and wasn't a racist but morning joe says this is joe scarborough says this is his interpretation of what happened he says that the president started pretending he was a racist to win the election
is your head exploding yet nothing like that happened not in my movie in my movie the press tried to paint the president as a racist because it was good for their team I didn't see anything like that in my movie the president didn't go from totally not being a racist and totally not being anti LGBTQ to becoming suddenly the opposite that in southern or pretending to be the opposite I didn't see that I didn't see anything like that so that that made my head spin when even morning Joe is saying that in his heart he's not a racist and he's not anti-lgbt Q because he never was he's just

[31:54]

because he never was he's just pretending to be that way oh my god oh my god he's just pretending to be that way no he's not when he says he's gonna be tough on immigration he's being tough on people who are not already in this country but when he's talking about people in this country he starts talking about prison reform because it's this country all right so that's one reason what if what if the reason that there's less racism is that Trump is a good leader and has convinced the GOP to be less racist because their frame should be Americans versus the world and he's very clear everybody's an American if you're a citizen it doesn't matter what color are color you are doesn't care about your gender sexual orientation doesn't care it's just America that's it that's his frame so you would expect that somebody who makes that frame so aggressively would convince his own side to adopt it a little bit and they would become less

[32:56]

little bit and they would become less prejudiced over time likewise if you see where if you hear a weird noise in the background my dog is dreaming she's she's barking at her her sleep Snickers stop barking she just sleep barking she's over there in a chair asleep barking but at the same time you can imagine that the the the Democrats who believe their movie and they believe that the GOP is becoming more racist might compensate by trying to be extra non racist to draw some comparisons between what they think being all President Trump is doing and what they see is a good world so the in a weird way the Democrats movie may have convinced Democrats to act less racist as some court of a sort of response to what they imagined in their movie was the country moving the other way while at the same time the other movie Trump was convincing his base to be far less racist because he was changing the frame

[33:56]

racist because he was changing the frame to look American that's it you know there's no deeper conversation American yes American know if you're American yes I don't give a damn what you are you know if you're if you're obeying law you're a plus there's no other grade if you're an American you're obeying law you're great you would expect that to make a difference over time all right as other people have said the study focused on the degree of anti black and anti-hispanic bigotry it did not ask is there more bigotry against white people because I think that probably would have been up don't know well I think you'd probably be up they did not ask if there's more bigotry against Asian Americans because they've been so successful probably yes might be a

[34:57]

successful probably yes might be a little more of that they did not ask if there is more violence more racist violence could be who would not it would not it would not surprise me at all if the Democrat movie that says the president is a racist and tries to frame everything as a racist this is that it would not surprise me if that created more crazy people doing racist stuff you know mass shootings a senator wouldn't surprise me at all but it would still be compatible with normal people not those videos so crazy people can be triggered at the same time and it may be that Obama was racially divisive divisive and that anything but Obama would have shown a decrease so I've said before that bigotry has decreased pretty much every year of my life apparently it didn't decrease under Obama which surprises me I thought it would have but it didn't and it could be that anybody

[35:58]

it didn't and it could be that anybody who wasn't Obama may have reduced people's worrying about about race so there's a lot of reasons we don't know the list all right I want to give you a little persuasion on nuclear energy I'm gonna give you a quick lesson on it I save this the end so I might I might edit this part out and make it a special little part on nuclear energy so I'm going to act as though I'm starting a new periscope even though I'm in the middle of a periscope because I might edit this part out and making its own thing okay I'd like to talk about persuasion in the service of nuclear energy trying to get the country to understand that nuclear energy is a practical and safe and probably the only solution for climate change if you're worried about it and if you're not worried about climate change it's still something you should do because it's good for the world it's good for poor

[36:59]

good for the world it's good for poor people that lowers the cost of energy etc so I think we should drink to that pick up your mug have a sip now I'm gonna give you some tips because I sent out a tweet in which I tweeted a little spreadsheet and if you go to my Twitter feed Scott Adam says and you look at the pin tweet you can follow along if you have another device to watch this on otherwise I'll give you the high points here so the idea was that I was trying to figure out the easiest way to convince the population of the United States maybe the world but focusing on the United it's getting them to understand the question of nuclear energy what's the risk what's the payoff what's good what's bad because it's a real complicated thing and people who try to tiptoe into it will get overwhelmed with details and I thought to myself what I'm

[38:01]

details and I thought to myself what I'm good at is simplifying I used to do this for a living make presentations about complicated things and try to simplify them so decision makers know the key variables I'm going to do that for you if you saw my spreadsheet I won't show to you here because you look at it but basically I showed a chart that showed the generations generation 1 2 3 & 4 of nuclear I showed how many plants have been built I showed how many people have died from accidents and you can see the generation 1 was terrible you see the generation 2 killed a bunch of people but only with one accident and it was the Chernobyl plant which as it turns out you would never build a plant like that and none of the other generation tubes had any deaths so even generation 2 had exactly one one death creating event and nobody would ever build a plant like that even even

[39:02]

ever build a plant like that even even if they were building a generation two plant today they wouldn't build it like Chernobyl they wouldn't run it bite your Nobel that's that was an outlier never that's just generation to generation three is what people would build if they started today so far there are zero deaths from generation three plants but there aren't as many of them and that's part of the car part of the context and then generation four is under development in Russia and China in particular and that design would get you down to not even possible to have a big meltdown event so that technology would make it impossible even safer but I want to show you so so the spreadsheet is pinned to my Twitter feed at the top so if you go to Scott Adam says it's the top tweet and you can see the details there but I want tell you what persuasion methods I used because I know a lot of you watch for

[40:04]

because I know a lot of you watch for that right the first persuasion method I used was on myself to do this this is one of the most important persuasion techniques you'll ever hear in your life when I thought about putting this together I said oh my god that's gonna be a lot of work I have so many other things to do that I want to do how am I ever gonna create this simplified chart to help people understand nuclear energy and so I did what I recommend that you do when you find yourself in this that's too hard how do I get started I just got started I did the bad version if you can't convince yourself to do something that's big and hard and you want it to do to do it right you're right your alternative is to don't start you know don't do anything or put in more energy than you want to don't do either of those things instead find the smallest thing you're willing to do and then do it even if the smallest thing you're

[41:05]

it even if the smallest thing you're willing to do is to send somebody an email and say hey do you have some information once you start with the smallest thing the next day you could say well I'll do one more small thing you you eventually find that you get yourself a little bit pregnant and you create some momentum simply by starting small so I write more about this in my upcoming book looser think but the best persuasion you'll ever give yourself is start small and do the first little thing that you can do don't imagine the whole thing that you have to do alright so when you look at my chart that I just told you I put on Twitter you will notice it doesn't look very good then it's not pretty that's okay because people in the comments are saying hey this number should have an asterisk on it you should include this fact add this little context that's great they're telling me how to improve it if you want advice on how to do something right first do it

[42:08]

how to do something right first do it wrong works every time if you want free advice on how to do something right do it wrong in public I do this all the time you have to learn to have no shame that's part of the process but look at all the free advice I'm getting look at the comments on that now this is an iterative process all persuasion is if you do it right if you don't understand this next point everything else I tell you is useless almost all right the next point is the important point remember this one even if you forget all the other points it's about iteration nobody is smart enough to know on the first try how to be the most persuasive you try something as I did you see how people react you fix it you try again you see how people react you fix it you try again persuasion is an iterative process if you're not thinking of it that way you're not doing it right

[43:10]

you're not doing it right doesn't matter what else you do if you're not thinking of it as a in evolution where you get smarter and smarter based on feedback you're just not doing it right here are the things that are included in my tweet persuasion that you can seep into my Twitter feed on nuclear persuasion you can see that iteration that I just mentioned is important people will look at that and they'll say for example hey maybe you should have given it a blue background maybe you shouldn't be formatted this way maybe you should simplify maybe you should add a little bit so it will probably improve over time and as it does I'll retweet it it's it's visual as it exists because I pasted a spreadsheet into my tweet a tweet without a visual gets far less traffic so if you're trying to persuade people with a tweet put a picture there the current picture is a terrible picture it's not attractive it's just a spreadsheet and

[44:12]

attractive it's just a spreadsheet and it still works because it takes up more real estate it tells you there's something more important because there's a picture it draws people in but it could be much better and it would iterate to a better picture you want to keep people's attention so it's not good enough that I get them to look at the spreadsheet I've got to keep them there and spending time there the more time they spend grab you know grappling with the data even if the reason that I keep them there is that they're trying to understand it whatever the reason if I can keep them on there the more time they spend thinking about it the more important they will imagine it and the more they will remember it so getting people to pay attention to it is important so I could have made my spreadsheets simpler and then people would have spent less time on it I could have made it more complicated and then people would be discouraged from spending time on it the sweet spot is that people say hey that looks simple enough that I could get the idea and

[45:12]

enough that I could get the idea and then they they look at it and go oh I get the idea but I still kind of want to look at some other stuff here there's enough there to keep them interested for half a minute which is way better than keeping them interested for 10 seconds so the level of complexity is part of your persuasion you want a little bit to keep them there but not too simple you want repetition and you'll see that if people retweet it people will start seeing this same presentation more and more the more they see it the better simplicity as I mentioned it's got to be simple enough for people to read it and get the basic idea and then those people go forth as advocates because they're now armed with some good context so they can now talk about this topic in a way that they couldn't before so I keep it simple so that the message can travel it can spread into more brains come out of more mouths it's automatically more viral if it's simple but not too simple contrast

[46:15]

it's simple but not too simple contrast is the primary persuasion tool that I use I first contrast generation 1 to 2 to 3 to 4 so the first message is if you don't understand that the current nuclear technology is completely different from the early generations you're not up to you're not up to speed all right so so I contrast not only generations of nuclear so you can see the new stuff is good I also contrast it to other ways that people die so if you can see that a few dozen people dying or one person dying for a nuclear you compare that to how many people died on bicycles how many died and drowning in pools how many died from automobile accidents most of the accidental deaths are big numbers you know bicycles I think are 2,500 a year 2500 people a year die on bicycles the

[47:17]

2500 people a year die on bicycles the most the most that nuclear the biggest nuclear disaster was 39 people and that was Chernobyl and we would never build one like that again all right and even Fukushima the people who died were escaping it and they didn't die from the explosion itself all right the other persuasion is I started in my tweet I said that there's bipartisan support now when you tell people that there's wide bipartisan support you're saying other smart people think this is a good idea and that and that's a that's a good thing so if people think everyone else agrees it biases them toward thinking well maybe I should agree everybody's on this team I also called it bipartisan support so the people who were team players and would never cross to agree with the other team can still like this because their team likes it so it was very important to say your team likes us because people may not go beyond that

[48:19]

because people may not go beyond that for at least 80 percent of the country if you say hey Democrats like this the Democrats will say well that I like it it's same with Republicans you just tell them that their team likes it and suddenly they like it there's been plenty of studies to suggest that's true so tell people their team likes it because it's true not not the entire team but even a oversee said she's open to to nuclear if you have small errors and I put errors in quotes because maybe an imperfection is not exactly an error maybe something you could have clarified it's not exactly an error just something you could have done better but if you leave some imperfections in your presentation people will spend more time engaging if those imperfections are not core to your message you actually improve your persuasion by having errors this is something that the President does to perfection he will say something that's not quite exactly true maybe

[49:20]

that's not quite exactly true maybe there's a fact check that you you question and by spending time questioning the small fact you've spent more time with the main message and that's the win you want people to spend more time with the main message even if they're debating some trivial part of it so that's good intentional small errors now there are no intentional small errors in my graph that I put together but I am smart enough to know because I've done this sort of thing enough for long enough that there must be small imperfections things that people will disagree with so I didn't engineer it in but I knew it was there and it's part of the persuasion I tell people indirectly I suggest that people who have seen this tweet read the chart and now have learned to understand with the nuclear opportunity I make sure that they believe that they're the smart ones because if you tell people hey look at this in 30 seconds you're going to be smarter about a major topic people like

[50:21]

smarter about a major topic people like that people like to feel smart that's that's a real draw so I give them an opportunity to feel smart that's good persuasion the hero opportunity this is very important to making something viral the reason I put it all in a tweet is these is the hope that other people would would tweet it so in order to be tweetable it's helpful to create the hero opportunity the hero opportunity is for those of you who read my tweets you say to yourself hey if I retweet this or send it to somebody I think could use it I'm making the world a better place improving the world and the person who receives this will probably thank me because I have cleared up this whole nuclear energy opportunity in the way that they've never seen before so I could be a hero in a small way but everybody likes that who doesn't like being being a hero and that I also said it was a no-brainer to consider nuclear

[51:25]

it was a no-brainer to consider nuclear now when you say it's a no-brainer you remove people from the critical thinking process so it's a little bit unfair but it's also true in other words I'm not lying it is sort of a no-brainer once you see the you don't see the facts laid out I would say that that's why a OSI can agree with you know the most Republican Republican the reason that they can come to the same conclusion is because this is a no-brainer the only people were disagreeing other people who haven't quite come up to speed with the fact that the newer technologies are as good as they are now thank you to mark Schneider who is at at sub writer SCH and Eydie ER for his for his information to help me build this and you should follow him on Twitter if you're not already now also I would say

[52:27]

you're not already now also I would say to Mark Snyder you should use interface by when hub my startup to add a link on your webpage that people can contact you directly from that link and it will open up the interface by when hub app that my company makes and you could have a direct video call with mark were scheduled one because that same link would let you schedule one and he can he can help you out with some persuasion he's already on the app but I'd noticed that his webpage did not take the link that we provide and put it on the page so that somebody can contact him to schedule a phone call and if any if you have any kind of webpage that you would like to do the same go to where Oh calm if you've already signed up to be to be an expert on the interface by wind huh bap so there are two things you need the app the mobile app that works on any mobile device so if you have that it's free but you also want to go to the

[53:28]

it's free but you also want to go to the web hub comm page search for yourself and that will give you the the link that you can put on your web page just just add the link and people can automatically be directed to a schedule or to catch you live if you happen to be live on the interface app and they can talk to you in person without exchanging any personal information so that's all for now and I will talk to you all later