Persuasion

The tools and techniques for changing minds

Overview

Scott’s primary lens for analyzing politics and human behavior. Drawing from his hypnosis training, he identifies persuasion techniques in real-time during political events, treating elections and policy debates as persuasion battles rather than fact competitions.

Key Frameworks

• Pacing And Leading
• Kill Shot
• Hypnosis
• Branding
• Persuasion Filter
• Reframing
• Anchoring
• Brainwashing
• Visual Persuasion
• Thinking Past The Sale

How to Navigate

Start with the core frameworks above, then explore specific cases that illustrate each concept.